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We read the businesses,
not just the balance sheets.

Because every balance sheet tells a story, we look deeper to understand your business and help turn insight into opportunity.

Talk to usRead our story

We understand your business beyond the numbers

Maa Pahari Mercantiles is a non-banking financial company that has been working on lending to small and mid-sized enterprises and investing capital alongside them. We lend to Mid, Small and Micro enterprises.

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Two ways to put capital to work

Two ways to put capital to work

One book extends credit to businesses that banks find hard to read. The other invests our surplus capital in equity and instruments, so money waiting to be lent is never money sitting still. The two are run together, against one view of liquidity

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Business owner reviewing operations

Unsecured by design
underwritten with care

An unsecured loan has no collateral behind it. That is not a gap in our model it is the discipline of it. Every decision rests on what we can verify a borrower’s cash flows, their history, the promoter’s own money at stake, the use the loan is put to and on judgment we have spent three decades sharpening. If we cannot see how a loan is repaid, we do not write it.

Vision

To be a respected and inspiring financial institution by all fairness, responsible approach and quality service that’ll create long-term value for all of our stakeholders.

Mission

Impact the lives of millions of Indian Micro, Small, and Medium-sized business consumers through sustainable financing solutions.

Values

To make a significant difference in the lives of millions of small businesses. MaaPahari would always maintain high standards of ethics and openness in all its dealings.

A book built to last not just to grow

Our Loan book has grown three times in last 5 years at 23% per annum funded as expanded.

Six-Year Record

Loan book, total assets.

Loan BookTotal Assets
YearLoan BookAssets
FY2172.6977.51
FY2274.5379.30
FY2387.1696.66
FY24129.74140.12
FY25154.00164.63
FY26207.90263.25

Figures in ₹ Crore. FY21–FY25 audited · FY26 provisional.

Growth

Loan Book

₹72.69 Cr → ₹207.90 Cr

2.86× in five years

Loan-Book CAGR

23.4% p.a.

Total-Assets CAGR

27.7% p.a.

Operating-Revenue CAGR

47.1% p.a.

Testimonials

They understood our cash cycle before they understood our collateral. That's rare for a lender. The working capital line came through in under two weeks.

Rajendra Salunkhe

Proprietor, Salunkhe Steel Traders

We'd been turned down by two banks over paperwork, not fundamentals. Maa Pahari actually visited our unit and lent against what we do, not just what we show on paper.

Anita Deshmukh

Director, Deshmukh Agro Exports

The asset-backed loan let us buy a second CNC machine without touching our reserves. Disbursal was fast and the terms were exactly what was discussed upfront.

Faisal Shaikh

Founder, Shaikh Precision Components

Five years with them now. Every renewal has been simpler than the last because they already know our business. That continuity matters more than a marginally lower rate.

Meera Kulkarni

Partner, Kulkarni Textiles

Their fintech collaboration desk moved faster than our own internal approvals. We had funds in the account before our board even finished reviewing the term sheet.

Vikram Naik

MD, Naik Cold Chain Logistics

Team discussing at the office

Connect With Us

Hey! Connect us with +91 33 4008 3999, or email us through interact@maapahari.co.in, or fill the following form. We will contact you back within 12 hours or prior.